Digital Copywriter

General Details

Position title: Digital Copywriter

Reports to: Publishing Manager


Manage and optimize internal product tags to improve Placeit’s search engine.

Job Description

Key Functions

  • Maintain consistency between the different design categories and internal tags.

  • Make sure each graphic asset contains the right tags and keywords.

  • Work closely with the marketing team to maintain an optimized search.

  • A good level of writing creativity and broad vocabulary is important for this job position.

Required Skills:

Main Skills

  1. Fluent in English, preferably native.

  2. Perfect writing skills in English.

  3. Creative writing for websites/products.

  4. Knowledge of SEO and use of keywords.

Secondary skills

  1. Attention to details.

  2. Eye for design.


  • Inflation adjustment every year.

  • Profit sharing from global Envato once a year (5% is divided).

  • We pay for any flight tickets around Mexico to a place you haven’t been 2x a year.

  • Unlimited ebooks / books.

  • Paid for educational courses that relate to your work.

  • Our vacation days start at 9, they are earned proportionately during the year instead of having to wait at the end of the year.


What is our way of working?

We have daily and weekly goals but each member of the team decides how to divide their tasks. What’s important in our team is to keep each other always informed about any doubts in the process as we are always willing to try out new ideas for improvement.  


 How is a typical day?

A day at Placeit starts with breakfast, because there’s no way to be productive with an empty stomach, gladly we have a lot of fruit to choose from and fresh coffee all day. Once we’re set for work, we give ourselves a few minutes to revise our emails and the current tickets to be done, here’s when we decide our working process for the day.

 We don’t have a specific lunch break, so we mainly take it when we need it. There are a lot of good places around the corner so it’s always easy to get a good lunch meal.

 What’s fun about Placeit is that you are always meeting new people and the atmosphere within the company is very relaxed and friendly, so if one day you don’t feel like being in the office, you take your computer and sit outside or take a short time to play volleyball or stretch a little with a great view from Guadalajara.


How is the work process, from idea to final product

As Placeit is constantly changing, the publishing team has to adapt to each new feature and make each product easy to find among thousands of other products.

 Once a design or mockup is ready to be published, we start with some keyword research working closely with the marketing team and SEO experts. This is to make sure our product will have the right titles, keywords and tags that will make it discoverable.

 As publishers we also have to review the functionality of each product and be aware of any fix or design inconsistency before it is published.


How can I contribute to the team? Can I contribute with my own style and knowledge?

Even though there are a lot of guidelines, a lot of creativity and attention to details is needed, it’s not just about publishing but to make the platform that’s friendly and invites you to explore it, because it’s useful and it’s fun!


What is the goal of the department?

Our goal is to achieve publishing content in an accurate and concise manner to help the user find the product they need in a fast and easy way.


To achieve this, our tasks must go way beyond publishing a product, we make sure the whole platform is consistent in content and functionality where a lot of keyword research, making updates and having eye for improvement opportunities is always needed.


Which metrics do we use to guide the department?

We’ve a lot of reports to measure our daily tasks and emergent fixes. Be sure it’s not boring, there’s always a new feature, so it’s a lot of learning and adapting our goals depending on what appears the next day.


Get to know your Team Lead

Hi, I’m Lulu. As a publishing team lead I make sure our workload is an easy process to each team member. There’s not a day we don’t learn something new at Placeit, it’s surprising how fast the platform is evolving and improving, therefore we’ve to be constantly adapting our daily tasks and working process. I have enjoyed being at Placeit since day one, it’s a great company that cares about each person; they really make sure you’re comfortable and happy!