SEO Content Specialist
Position title: SEO Content Specialist
Reports to: Tuts+ Manager - Envato Australia
The SEO Content Specialist is responsible for developing, optimising and maintaining Envato Tuts+ Spanish content marketing assets, to ensure they remain relevant to Google and our customer base. Reporting to the Tuts+ Manager, they will work closely with our Tuts+ Translation team, Tuts+ Manager and editorial teams to ensure that our translated content is well positioned to drive value. They will be required to conduct keyword research, make hands-on changes to the copy of the content, and circle back consistently to ensure that the content remains relevant and up-to-date and be a key player in shaping the approach we take to Spanish content moving forward.
Optimise Envato’s existing backlog of spanish content for Google
Conduct keyword research relevant to our content.
Ensure the most appropriate keywords are utilised within our content to maximise the ability of the content to rank and refer traffic to our ecosystem.
Diagnose SEO issues with our Spanish content and both make and propose changes to resolve them.
Assist our translations team by making recommendations as to which keyword categories we should translate and commission content for.
Provide regular insights on the performance of Envato’s Spanish content performance, along with suggestions for how the content marketing team could improve performance.
Build strong relationships with internal stakeholders, particularly the Editorial, SEO and translation teams.
A minimum of 2 years of SEO content experience, preferably in a commercial setting.
Experience with Keyword research tools, eg: SEMrush, Moz Keyword Explorer and Ahrefs.
Bilingual. Must be a fluent speaker in both English and Spanish.
Ability to write copy for the web with a strong focus on ensuring it ranks in Google.
Strong understanding of content marketing SEO principles.
Experience using data to lead decision making. Must be proficient in Google Analytics .
Ability to work to varied deadlines and flexible in responding to urgent business needs.